Breast Cancer Awareness

FOR RELEASE BEFORE OCTOBER 31, 2003

Local Woman-Owned Business Brings Breast Cancer Awareness to Women Across the Country & the Globe

American Fork, UT –– Local entrepreneur, is helping bring awareness to breast cancer and doing her part to raise funds for breast cancer in a unique online effort by work at home moms.

Barbara Alldredge, owner of matcheez.com is temporarily putting business on hold to participate in an online event designed to bring awareness of breast cancer to work at home moms all across the country and the globe.

This month-long event is taking place on InternetBasedMoms.com, a community of work at home moms who network and share resources to build their online businesses. In October 2003, this community is banding together to bring awareness of breast cancer and raise funds for breast cancer charities.

The event includes breast cancer information, resources and stories of inspirational moms who have battled breast cancer. Fundraisers include an online chat-a-thon and 70% of selected sales going to breast cancer charities.

Alldredge is personally contributing to this event by donating 15% of pink clothing sales from her online store during the month of October.

Despite the growing awareness of breast cancer, there are still women who do not take advantage of early detection of breast cancer at all and others who do not get screening mammograms and clinical breast exams at regular intervals.

According to the organization, National Breast Cancer Awareness Month (NBCAM), ""If all women age 40 and older took advantage of early detection methods –– mammography plus clinical breast exam –– breast cancer death rates would drop much further, up to 30 percent. The key to mammography screening is that it be done routinely –– once is not enough.""

Says Alldredge, ""My sister-in-law lost her mother to breast cancer this summer. I saw firsthand the sadness and trauma caused by this disease. Despite the loss of this great woman’s life, early detection does save many. This includes three of my own aunts. We must spread this message.""

Matcheez.com can be found on the world wide web at http://www.matcheez.com. Full Breast Cancer Awareness Event details can be found at http://www.internetbasedmoms.com/breast-cancer-awareness/